The Union Labour Minister Mansukh Mandaviya held discussions with officials from Blinkit, Zepto, Swiggy and Zomato during which he urged the companies to eliminate rigid delivery time promises in the interest of protecting delivery workers. During the meeting, the Minister emphasised that aggressive delivery timelines could put undue pressure on riders and compromise their safety. The companies assured the government that they would remove the delivery-time commitments from their advertisements, branding material and social media platforms.
During the winter Parliament session in December, AAP Rajya Sabha MP Raghav Chadha had highlighted what he described as the “pain and misery” endured by gig workers. He demanded tighter regulation of quick-commerce and app-based service platforms, calling for social security coverage, fair wages and dignity for workers.
Gig workers went on strike on December 31, 2025, raising concerns over low pay, unsafe working conditions and the pressure created by strict delivery timelines. Workers warned that aggressive time-bound delivery models were pushing them to take risks on the road to meet targets. Blinkit has removed its “10-minute delivery” claim from all platforms, amid growing concerns over the safety and welfare of delivery workers. But the “10-minute delivery” promise was still visible on app stores for platforms such as Zepto, Instamart and BigBasket. Eternal-owned quick-commerce platform Blinkit’s CEO Deepinder Goyal, however, has maintained that the 10-minute promise does not push riders into unsafe behaviour.
