Colgate-Palmolive has played a significant role in the development of oral care of India and the FMCG in general since it is regarded as one of the most popular household brands in India. Its influence is not just on its market share but on its consumption behavior, in the rural environment and health behavior especially on the tooth cleaning.
Developing awareness of Oral Care.
One of the largest donations that Colgate-Palmolive has contributed to has been the fact that brushing teeth with modern toothpaste has become a reality in the city and country side of India. The brand therefore helped to build the linkage between dental health and the general health among the citizens via school dental programmes, massive distribution of samples and mass dental campaigns by dentists. These attempts assisted the early-morning activities in millions of families to become a routine which used to be a low-priority practice in the past.
Deep Rural Penetration
The rural market was exploitable with the help of small pack sizes and good distribution networks because Colgate-Palmolive could exploit the rural markets. It has also made branded tooth paste affordable by introducing low cost sachets and small tubes such that the low-income families who use powers or neem sticks or homemade treatment can now afford to use the paste. This was on top of the fact that this strategy was growing its business albeit on the side of rural consumers who were now being introduced into the formal FMCG economy.
Economic and Employment Effect.
Its operations in India have generated employment in the factories, sales, distribution and retail. The manufacture facilities in the area and co-operation with suppliers created a system of indirect jobs in the packaging, logistics and merchandising. Its investment decisions have also contributed towards expanding the industries and tax revenue on state levels.
Anywhere Innovation to Indian Consumers.
Colgate-Palmolive has also tailored its products to the Indian palate with the use of the global technology and local expertise. The brand was seen as more appealing to the people who believed in Ayurveda and home remedies because of the products that were inspired by traditional ingredients such as clove, neem, salt and charcoal. At the same time, however, it was very cavity protective and dentist-supported in terms of communication and reinforced the trust.
Health Education and Social responsibility.
The company has funded community initiatives in the oral health education and hygiene as well as in other instances, general CSR concerns like water and sanitation, outside its business operations. The awareness campaigns in the schools and villages have helped children and parents to value the importance of brushing their teeth, checking their teeth and prophylactic care to their teeth. It is these activities that have had the effect of not only making Colgate-Palmolive a provider of products but also, a lifetime companion to the Indian population in relation to health.
